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Korea is repricing its medicines. It is reshuffling your go-to-market strategy.
Korea has cut generic prices to 45% of the originator price and opened confidential net pricing. For companies entering through a local partner, the reform changes who is worth partnering with, and what the contract needs to say.
AsiaBioBridge
Oct 85 min read


China's Pharma Plan to 2030 Runs at Two Speeds: What It Means for Europe and for Chinese Innovators
On 18 September, Beijing published its industrial blueprint for pharmaceuticals and medical devices. Read against the results of the previous plan, it tells European companies and Chinese innovators two different but complementary things.
AsiaBioBridge
Sep 205 min read


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